Marketing is a fast-paced and exciting activity which can be very remunerative – or quite deadly if you do it wrong…
These series of articles are based on the works of author and philosopher
L. Ron Hubbard, who thoroughly studied the subject of marketing and developed precise methods that have proven to work.
In this series we will go over some of the most important aspects of marketing today.
In this over-saturated and noisy world, marketing has become so important that companies spend massive amounts to get noticed by the public, get their products sold and move on top of the competition. You may have at least some marketing experience, but let’s for a moment forget all you “know” about the subject and begin with clearing the concept of what marketing really is. Mr. Hubbard defined the word Marketing as follows: “The conceiving and packaging and the moving of a specific product into public hands. It means to prepare and take to and place on the market in such a way as to obtain maximum potential and recompense.” (From article, Marketing, Promotion and Dissemination Defined. )Read More