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August 2018

Viewing posts from August , 2018

Market Like You Mean it! (Part 1)

Marketing is a fast-paced and exciting activity which can be very remunerative – or quite deadly if you do it wrong…

These series of articles are based on the works of author and philosopher
L. Ron Hubbard, who thoroughly studied the subject of marketing and developed precise methods that have proven to work.

In this series we will go over some of the most important aspects of marketing today.

In this over-saturated and noisy world, marketing has become so important that companies spend massive amounts to get noticed by the public, get their products sold and move on top of the competition.  You may have at least some marketing experience, but let’s for a moment forget all you “know” about the subject and begin with clearing the concept of what marketing really is. Mr. Hubbard defined the word Marketing as follows: “The conceiving and packaging and the moving of a specific product into public hands. It means to prepare and take to and place on the market in such a way as to obtain maximum potential and recompense.” (From article, Marketing, Promotion and Dissemination Defined. )

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Rags or Riches – What’s Your Condition?

When people are talking about a “condition”, they normally think of body fitness, health or the state of your car. But, did you know that there is an actual technology behind that word?

“Condition” is defined as the state of existence of something, whether good or bad.  We determine the condition of something based on a scale of quality. For example, poor – fair – good – excellent – mint. Naturally we strive for the upper part of that scale.  But in business there is a completely different scale to measure the condition of your company.  This scale is based on your company performance and viability. Is it in “danger”? Does it even “exist” to your public? Is it affluent or just going along normally without leaps and bounds? These are all states of existence your business can be in.

For example, you have just started your business.  Your business would be in a state of “non-existence”.  Your public don’t know that you exist.  Or you have just closed a huge deal and your sales shoot up to the highest ever sales range.  That would be an affluent condition. You would have an abundance of income coming in to comfortably plan your future expansion. Another example would be if you have been doing poorly for quite some time and you cannot keep your employees anymore.  You are forced to downsize and that would be a condition of “danger”.  You may have been in a situation where you thought about closing the doors and giving up.  You haven’t made any sales; the bills are stacking up and half of your employees have already quit.  According to the SBA (Small Business Administration) 30% of new businesses fail during the first two years, 50% during the first five years and 66% during the first 10.*  That’s a scary statistic! It shows that entrepreneurs are risk takers.  They must be, or no one would ever start a business.

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