January 2019

The Starbucks Fiasco – by Bruce Wiseman

I came a little late to the party.

I was at a website reading about the circus – the latest from Washington –  when I noticed an article to the right of the one I was reading – you know how those articles pop up along the right side of the main story – it caught my attention because it said Starbucks had commenced selling alcohol in some of their cafés and they were going to expand the offerings to thousands of their stores. They were calling the experiment, “Evenings.”

My initial reaction was that Howard Schultz and his marketing people can’t really be that clueless….can they?